Spiderscope Website Optimisation Blog

  Vacancies: web developer jobs | SEO & Internet marketing jobs

Comments (0)

Transfer your Microsoft Office Live Website and Save Your Rankings

Microsoft Office Live is closing down at the end of April, which means that many small businesses are facing the prospect of having their websites and hard work wiped out. This is disastrous for companies relying on their website and their rankings for business.

If you don’t handle the transfer of your website properly; you will lose all the hard work you’ve put into achieving your rankings.

Not only will you lose your search rankings, but your emails and domain names will go down too. It’s important that you address this issue prominently in a thoroughly well thought out manner.

The closing of Office Live puts small businesses in an awkward position. Do you try and transfer your site over to the new Microsoft service and risk losing your search positions? Or, is it better to take control of your website with a full hosting set up?

 

Full hosting offers complete control

For most businesses, the second option is the most flexible and infinitely more suitable long term. However, handling the transition is complicated and must be done carefully if you want to retain your current search engine rankings.

Not paying care or attention at this crucial step will result in lost rankings, lost traffic and lost sales.

Therefore, it’s critical that you discuss a migration strategy with an expert. They will be able to pinpoint any and all potential issues and ensure that any transfer takes everything into consideration. This will result in a transfer that is far less disruptive to your search rankings and in many cases; you won’t notice a difference at all.

A more traditional hosting set up will have more benefits too, which include:

• Fewer restrictions with what you can do with your site
• More flexibility with email accounts & domain names
• Easier and advanced SEO tactics become available
• In a far better position for expected traffic growth

Migrating away from this service to a traditional hosting set up will also give your site greater protection from events like this in the future. This type of hosting is easier to transfer between suppliers; giving you an added layer of security.

 

Save your rankings and hard work today

We are optimisation experts and understand how the internet works. From design & development to SEO; we understand how websites work. If you have any questions about migrating your Microsoft Office Live website to a new provider in a way that won’t negatively impact your business – contact us today on 0800 081 1688.

 

Comments (0)

Bespoke CRM Software and Customer Management Software

We had a client come to us looking for a customised CRM system. In the past, they had used other CRM software, but nothing truly fitted their exact needs. While the other software worked adequately, they knew they weren’t operating 100% efficiency with something not designed for them.

 

What were they looking for?

Our client was looking for a CRM system that:

• Managed their customers in a flexible manner


• Managed prospects and partners


• Provided suitable staff tools to ensure follow ups and tasks are kept


• Included a scheduling and alerting system


• Provided bespoke features for the service they offered (event management)

While our existing CRM system could provide many of these features; further modifications were needed to match their requirements exactly. This is one of the advantages to our system – it’s flexible and extendable enough to fit a wide range of business needs and requirements.

 

Flexible and Efficient CRM Software

Many of the existing features in our CRM system already matched our clients’ requirements. For example:

1. Customers and prospects management
Our system allows you to quickly view customers and prospects, their details, main contacts, notes and who’s managing them all in one place. This includes tracking them through your sales funnel.

2. Automatic alert system
Automatic alerts are dispatched on a daily basis (configurable) to ensure your staff knows which customers need attention. This means that you’ll never again forget to chase any hot leads or prospects.

3. User scheduling
Manage your sales team and their priorities to maximise performance. At a glance you can see who’s working on what and their schedules.

 

Bespoke CRM Software

Despite our CRM software handling some of the requirements, we still had to expand to cater for specifics needs. This mainly focused around the service they offered, which was event management.

These needed to be managed much like customers. So for example, some requirements were:

• Assign event managers
  A separate area was also created here to list key personnel, like speakers and presenters if required.


• Manage supporting documents (PDF files, etc)
  For management of supporting documents like brochures, marketing materials, directions, etc. Everything is stored in one central location per event.


• Budget management
  Accurately keep track of event costs to and record where budgets are being attributed to.


• Note keeping
  Record all vital information pertaining to one event in one location. This provides a central place for people to keep up to date with the specifics.

The modular design of our CRM software allows for us to easily apply these customisations to deliver a truly bespoke offering to our client.

Furthermore, the client also needed the ability to quote and invoice events directly through the CRM software. This ensures that everything is managed in one central location, from initial contact, to quoting, to sale and to payment.

The new system matches the client’s needs exactly; providing all the advantages of CRM software tailored to their business needs at a reasonable price.

 

Get Your Bespoke CRM Software

Are you looking to efficiently manage your sales and operations in union? As demonstrated above, our CRM software is perfect for meeting this goal. Contact us today on 0800 081 1688 to discuss your requirements in detail.

 

 

Comments (0)

Marketing Your Thames River Tours for the Queen's Diamond Jubilee Pageant

To celebrate the Queen’s Diamond Jubilee this year the Thames will play host to the largest flotilla ever assembled on the river. Boats of all shapes and sizes will participate, being dressed up to look amazing for the huge audiences which are likely to watch live and throughout the world over on TV. Taking place on Sunday 3rd June, there are likely to be hundreds of boats sailing up the river, led by the Queen in front of thousands.

It will be a joyous event for sure and one not to miss. This counts double for the boat tour operators on the river, as they are likely to be very busy and have a great weekend of business!

Thames river boat tour operators are likely to hugely benefit from people desperate to snatch tickets. Many different companies will be supplying boats for the day with tickets ready to be sold to the public. This presents a truly unique, once in a lifetime opportunity for Thames river boat tour companies that should not be missed.

 

So, how can River Tour Companies take advantage of this opportunity?

Tour operators should be thinking now about how they can take advantage of this amazing event. In fact, many probably already have and in some cases are fully booked. But, if you haven’t done anything yet, then why not consider some of the below:

 

1. Give away tickets to generate interest.
Getting on one of the boats on the river will be of interest to thousands. With only limited tickets available, this could present opportunities to broaden and widen your brand. For example, you could run a competition to give away a set of tickets by requesting Facebook Like’s or Email signups.

This would be an effective way of building an audience that you can later market to using either of the above methods. If you’re more social inclined, then you could run this competition across all your profiles and accounts to significantly expand your fan base. With good updates thereafter, this would become a valuable asset.

 

2. Heavily promote the Jubilee on their site to target related keywords.
As we draw closer to the date of the pageant, it’s likely there will be a growth in keywords like:

• Jubilee Pageant Tickets
• Thames Jubilee Tickets
• Thames Jubilee Cruises
• Queen Jubilee 2012 Pageant

As these terms becoming increasingly popular, it will be worth targeting these on your website in order to draw search traffic. This is especially important if you still have tickets to sell. So right now, you should be planning on how you can effectively target these keywords and then captivate the visitors who land on your site.

 

3. Update their site to give the best user experience and increase conversion.
Once you’ve attracted the visitor to the site from either of the above methods, it then becomes a matter of conversion. Usually, if you can deliver a good user experience and answer their questions, you’ll stand a good chance of converting them.

This is why we would suggest implementing an online ticket booking system that can show availability, prices and cruise options all online in real time. This will allow your visitors to quickly and easily select their tickets and book all in one place without having to leave their desk.

 

How Spiderscope can help

These are just a fraction of the possibilities available to River Tour companies for this momentous event. If you feel that you can do more to take advantage of this unique opportunity, then please don’t hesitate to contact us. We have website optimisation, social media plans and online ticket booking systems that can work with the above ideas to deliver results to you.

 

Comments (0)

Management Software for Agency Workers Regulations Part 3

Agency Workers Regulations Part 3: Recording Client Benefits

In Part 2: Management Software for Agency Workers Regulations: Alerting Your Clients, we discussed how you not only need to record when a worker qualifies for the AWR, but also how you must alert your clients when they do. It’s an important step that our Omiga system makes easy, ensuring your agency adheres strictly to the AWR.

In the final part of our series on the Agency Worker’s Regulations, we will discuss the last part that agencies are responsible for: recording the benefits that your worker will become eligible for.

 

Recording client benefits for your workers

The AWR stipulates that it is the responsibility of the agency to know which benefits that their worker will qualify for. The agency therefore needs to contact the client and request this information to keep on record. This is a big undertaking, so you need a system that handles this effectively.

Traditionally, this would be handled by sending out paper forms for your clients to complete. This is a long, slow and arduous process that is managed far more efficiently with Omiga.

Using Omiga, you can send out a simple email with a link to your form for your clients to complete online. This will allow you to contact as many clients as you want at any one time and encourage them to complete this form quickly online – ensuring you get your form completed quicker whilst making it easier for clients.

 

Easily manage your benefits tracking

By recording your client benefits online using Omiga, you will also see a number of other benefits, including:

• Able to send requests to any number of clients at any time


• Schedule annual notifications to your clients to check and update if required


• Track which clients have completed the form and chase up those who haven’t


• Full access to the form at any time


• E-signed to confirm that submitted details are correct and accurate

Your system simply must record this in an effective and efficient manner. This is a time intensive process and by using the Omiga system you can reap the rewards of improved efficiency.

 

Easily manage your AWR obligations

This series of posts has demonstrated how we’ve updated our Omiga system to fully comply with the Agency Workers Regulations. We’ve worked closely with our biggest agency clients to ensure that our system meets all the requirements and exceeds in delivering usability and efficiency.

If you’re an agency looking to easily manage your AWR obligations, contact us today. The close relationship we have formed by continuously working and updating Omiga puts us ahead of other developers and gives us a unique understanding of your requirements.

For more information, please see our Staffing Recruitment Software or AWR Legislation Software pages.

 

 

Comments (0)

Management Software for Agency Workers Regulations

Agency Workers Regulations Part 2: Alerting Your Clients

In Management Software for Agency Workers Regulations, Tracking Your Workers, we discussed the ramifications of the new regulations and how they might affect your agency management systems. Part 1 focused on tracking your workers using our updated management system.

 

Alerting Clients when a Worker Qualifies for AWR benefits

The AWR stipulates that it is the agency or recruiters’ responsibility to keep track of a workers qualification status. It is also your responsibility to alert clients when a worker qualifies and to have available a summary of the benefit entitlements that will be available to them.

Furthermore in the event of a dispute, it is down to the agency to show that they have taken reasonable steps to ensure the client was notified.

It’s clear that AWR management systems need to do more than keep simple records. A helpful system must keep track of entitlements and benefits, it should notify you when action is required and help you to take it, here’s one example.

 

Alerting Your Clients when a Worker Qualifies

Helpful enough to include triggers prompting automatic emails to be sent upon qualification but flexible enough to accommodate variations and individual needs.

A typical agency will take many repeat or regular bookings, these are often filled by the same staff.

Staff placed in these bookings will quickly qualify for AWR benefits so you will want to alert your client, but you will not want to send alerts out every week thereafter. Our system has this flexibility built in.

It will record every notification email you send out in a secure database, providing a full correspondence history should you need it.

 

See Our System in Action

This is a booking confirmation screen. It shows that this worker qualifies for the AWR benefits in this role, and accordingly the option to send out confirmation emails.

As you can see with this system managing entitlement qualifications for your staff under the Agency Workers Regulations is simple and straightforward, it’s done for you.

It’s easy to see who qualifies and it’s easy to notify the clients. Everything is kept on record. At your finger tips, you’ll have a complete client work history, for every member of staff, whenever you need it.

 

Coming Up in Part 3

The conclusion to our series on the AWR: keeping track of offered benefits. As an agency, you need to keep a record of the benefits your workers qualify for. Find out how our system handles this and how it can save your agency time and money.

 

Contact Us Today

Are you a recruitment agency bound by the AWR? Contact us on 0800 081 1688 today to discuss how our system can benefit your business and streamline your admin.

 

 

Choose a page
1 2 3 4

 

© 2012 Spiderscope Ltd.
 |   |  Privacy Policy |  Legal |  Sitemap