Mobile Web Design

Mobile Optimised Web Design

Mobile traffic is exploding. 2011 saw massive and continuous growth in mobile traffic for all of our customers. Each and every website saw more mobile visits on a monthly basis; and this is set to continue further in 2012 with the wider proliferation of iPhones, smartphones and tablets.

Jan 2011 vs. Jan 2012 Mobile Snapshot

(Taken from a small sample of our customers)

  • Mobile visitors increased by 212%
  • 40,000 rise in individual page views
  • Avg viewing time up by 2 minutes for mobile optimised sites
  • Site interactivity up by at least 23% per site
  • Bounce rates lowered by 32% on mobile optimised sites

Further Reading

  1. Do You Need A Mobile Optimised Website?
  2. Optimised Mobile Website – Why You Need One Now!

As this traffic continues to grow, it becomes increasingly important that websites offer maximum usability for mobile visitors. I’m sure you have tried to browse full websites on a mobile device and experienced frustrations as browsing clearly isn’t optimised for the device you’re using. Full layouts often won't translate well for an optimised experience on a mobile device, with browsing through pages slow and painful.

 

Optimising for Mobile

How the website looks on a mobile device isn’t the only issue. For example, have you considered how quickly your website loads on 2 or 3G connections? Studies have shown that 74% of users will abandon after waiting five seconds. Therefore, optimising your website for mobiles is more than just changing the layout; mobile sites need to be fast.

You need to make it easy for visitors browsing your site on a mobile device to find your content. Ensuring this is right takes expertise and it's not just as simple as reducing the size of your site. The overall mobile experience needs to be accounted for, and this includes ensuring your site loads quickly, information is presented attractively and navigation is easy.

 

Mobile optimisation checklist

  • Automatically detects mobile devices
  • Optimised layout for enhanced usability
  • Specifically designed navigation to encourage users to explore
  • Optimised contact forms that encourage mobile conversions
  • Streamlined checkout for mobile commerce
  • Page load optimisation for quicker loading on mobile connections
  • Supports all mobile devices including iPhones, Android, Windows Mobile & Blackberry

Spiderscope will ensure each of these points are planned and optimised for, ensuring your visitors enjoy browsing your site on their mobiles. This will translate into more mobile visits, greater interaction, more conversions, more leads and more sales.

Mobile Optimised Website Spotlight

Alexander Lloyd are a recruitment specialist that needed a mobile presence. They wanted an app like feel to their mobile site that focused purely on browsing jobs and delivering the best possible user experience for their mobile visitors. We delivered a sleek and elegant mobile site that merged easy navigation with their specific branding, while delivering a great user experience for browsing and applying to jobs.

Mobile Optimised Websites

Optimise your Site for Mobile

Optimising a website for a mobile device takes care and attention in order to create an optimum user experience. We have built exciting, dynamic and usable mobile websites that deliver the very best user experience and our customers have reaped the rewards from this. Be the next and get your website optimised, contact us on 0800 081 1688 now.

 

mCommerce Shopping Cart

Does your mobile site offer a compelling mobile shopping experience? Mobile commerce is set to explode in 2012 and you must ensure your site is optimised to offer the best possible experience for your visitors. See how Spiderscope can help today.

Website for iPhone

Spiderscope can add special codes to your website to make it I-Phone ready. The solution is to detect requests as they come in from iPhone users and to respond back with webpages that suit. Spiderscope have developed specialised, mobile aware webpages perfectly suited to the iPhone.

Mobile Web Application Development

Mobile web apps are becoming more common place as application usage on phones continues to rise. Mobile web apps are a cost effective solution to app development that offers excellent cross device compatibility. See how Spiderscope can build the perfect web app for you.

 

Give us the opportunity to discuss your specific requirements.
FREEPHONE:   0800 081 1688    |    Click here to email us

 


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Professional Web Design throughout England and the rest of the UK

Centrally located close to the M42 motorway, we are ideally placed for clients in the

Midlands, East Midlands, West Midlands, Shire Counties, Cotswolds, Birmingham, North London, West London.

Nottinghamshire, Nottingham, Mansfield, Worksop, Newark, Retford, Grantham, Southwell.
Warwickshire: Oxford, Banbury, Witney, Bicester, Henly-on-Thames, Carterton.
Derbyshire: The Peak District, Derby, Ashbourne, Buxton, Doncaster, Sheffield, Rotherham, Maltby, Bawtry.
Leicestershire: Leicester, Hinckley, Lutterworth, Loughborough, Ashby, Swadlincote, Melton Mowbray, Wigston.
Staffordshire: Stafford, Cannock, Rugeley, Lichfield, Burton, Tamworth
and ALL surrounding areas.

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