Using Twitter to Market your Business

Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are short texts of up to 140 characters. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Users can send and receive updates via the Twitter website, mobile phones, news feeds or through applications embedded into their own website. The service is free to use over the web.

 

  • Twitter is becoming an important source of customers and leads. Social networks have overtaken email in terms of popularity. Twitter is a very popular social network and continues to grow rapidly, latest figures show over 30% growth in a single month.
  • People can 'opt in' to follow your Tweets, so your messages will be well targeted. This makes it a great place to make announcements to you loyal customers and interested prospects.
  • Twitter can serve as a great channel for customer service, updates, upgrades, news, products and services; all can be pushed through your Tweets.
  • Twitter is another way to interact with the public and increase your brand awareness.
  • Twitter's search function can help businesses better manage their online reputations in real time.
  • Facebook apps let you update Twitter and Facebook (see our feature on facebook business pages) together. This means your Tweets can become your Facebook status and vice versa. Facebook is the most popular social network around. Between Facebook and Twitter, you can build quite a following.

 

Using Twitter Sounds Great, what's my next move

Twitter is growing fast, spiderscope can help you to engage social network users through your website using the Twitter Widget tool shown below

 

Twitter Widget

This is a great little addition to your website. It loads up quickly and it can be styled to look like it's part of your site. It shows a short list of your latest tweets and most imortantly allows others (customers and prospects) to sign up and follow your tweets using the follow me on twitter link.

Act Now

Twitter is growing fast and it's a great source of new customers we're waiting for you call.

 

Give us the opportunity to discuss your specific requirements.
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