Optimise Site - Improve Organic Rank Results

What does it mean to optimise your site?
It means that a keyword analysis has to be performed to find what keywords your target market are searching for and then implement those targeted key phrases into specific pages. To fully optimise your site your keywords need to be found in specific locations on each individual page that you want to see an improved organic rank result in. That means keyword phrases need to be in Meta Tags, H1 Tags, Titles, Content, links and much more. If these elements aren't meet then you can say good-bye to those potential customers looking for your service.

Penske Shocks is a worldwide company that offers motorcycle and car dampers. The UK Penske Shocks company needed a site designed but understood that they needed more than just that and signed up to optimise their site at the same time.

For Penske to improve and capitalise from their new design and optimise their site the following happened:

• Keyword Analysis was performed to find out what phrases visitors are using: motorcycle dampers, car dampers, custom axis shocks, Penske Shocks, etc.
• Content enhancements - infused phrases from keyword analysis into page content
• Built internal, outbound and inbound linking
• Strong navigation scheme for both user and search engine spider
• Enable the site for growth within itself and search engines

Since the initial launch in September 2004 the website received approximately 1,300 unique visitors in that first month. Through increased site optimisation and product enhancement the Penske website has moved into a high demand for custom axis shocks and is now bringing in 200 - 300 more unique visitors every month.

Check out what Penske and other sites have to say about their improved rank results from site optimisation.

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